Background: Organ transplantation is one of the effective treatments and sometimes the only treatment for advanced diseases But, about 10-25% of transplant required patients die without receiving the organ. This study performed to determine a relationship between subjective norms and registered volunteer organ donors among college students.

  Method: This was a cross-sectional study among 330 students in Hamadan University of Medical Sciences, in a classified proportionate sampling method. Data collection tool was a valid and reliable questionnaire. Data were analyzed by using statistical software SPSS-16.

  Findings: Results showed that the age range was 18-30 years and the mean was 21.33±3/2 years. Among samples, 67.2% were female and 32.8% were male. The majority of participants (21.9%) mentioned TV was the source of their information about organ donation card, and 6.6% had a donation Card. 25.2% of them mentioned if they had the card, their family would approve it. In addition, those who had a card were in higher subjective norms (p<0.001).

  Conclusion: Based on our results, it seems that advertising and culturalization especially in broadcasting systems could have a positive role in decision making for being registered as an organ donor.